Printing industry thirteen five period development plan

The "13th Five-Year Plan" period is the decisive stage for China to build a well-off society in an all-round way, and it is also the key period for China's printing industry to shift from scale and speed to quality and efficiency. In order to accelerate the quality and efficiency improvement and transformation and upgrading of China's printing industry, and continuously improve the quality and level of printing supply, this plan is prepared in accordance with the Outline of the 13th Five-Year Plan for National Economic and Social Development, the Outline of the National Cultural Development and Reform Plan for the 13th Five-Year Plan Period and the relevant requirements for the preparation of the 13th Five-Year Plan for the development of press, publication, Radio, film and television.

First, the development status and the situation facing

1. Major achievements during the 12th Five-Year Plan Period.

1. The industrial scale continues to grow. During the "12th Five-Year Plan" period, the total output value of China's printing industry increased from 867.71 billion yuan to 1124.62 billion yuan, with an average annual growth rate of 7.9%, ranking second in the world as a whole, the total number of printing enterprises in the country was 103,000, employing 3.176 million people. The trade volume of printing processing reached 86.52 billion yuan, an increase of 27.2% over the end of the "Eleventh Five-Year Plan".

2. Industrial structure is gradually optimized. During the "Twelfth Five-Year Plan" period, the industrial concentration continued to increase, the number of key printing enterprises above designated size increased from 2,439 to 3,247, the output value accounted for 54.1% of the whole industry, and 94 national printing demonstration enterprises were identified throughout the country; The eastern region is concentrated and upgraded, while the central and western regions undertake gradient transfer. Publication printing has remained stable, packaging and decoration printing has developed rapidly, accounting for 75% of the total output value, and the proportion of high value-added printing products has gradually increased.

3. Remarkable results in green printing. During the "Twelfth Five-Year Plan" period, green printing has become an industry consensus, the standard system has been initially established, the implementation field has been continuously expanded, the detection capacity has gradually improved, and the market forcing mechanism has initially formed. Central and local financial support funds have played a role in guiding leverage. Nearly a thousand enterprises have obtained green printing certification, some enterprises have taken the initiative to implement clean production, 1.2 billion primary and secondary school textbooks have achieved full coverage of green printing, and the working environment of printing practitioners has been improved.

4. Internal impetus is enhanced. During the "Twelfth Five-Year Plan" period, the technical equipment level of China's printing industry continued to improve, and the installed capacity of CTP in the country exceeded 10,000 units, and the installed capacity of digital printing press was close to 9,000 units. The transformation and upgrading of traditional printing is accelerating, new products, new formats and new models are emerging, and the integration and development of printing and culture, services and other fields are accelerating, and there are more than 300 printing e-commerce platforms. The education and training mechanism has been gradually improved, the quality of practitioners has been continuously improved, and the printing skills have reached a higher level.

5. The market environment is more mature. During the "12th Five-Year Plan" period, China's printing industry regulations and systems have been further improved, government departments have simplified administration and delegate power, combined with decentralization and optimization of services, and the supervision capacity and service level have been continuously improved. Social organizations such as industry associations have played the role of Bridges and ties, promoting the construction of credit evaluation systems and industry self-discipline. The standard quality system has been basically established, and the market environment of wide and strict management, legal operation, product environmental protection, standard practice, scientific management, honesty and trustworthiness has gradually taken shape.

(2) The main existing problems.

1. The degree of industrial intensity is still not high. Production resource allocation efficiency is low, the problem of indiscriminate is still more prominent, the low-end production capacity is obviously excessive, product homogenization is serious, and the price competition of enterprises is fierce. The proportion of the number of key printing enterprises above the scale is still low, and the lack of iconic backbone enterprises with international competitiveness.

2. New growth drivers need to be nurtured. Lack of independent innovation ability, lack of investment in major technological innovation and industrialization projects, digital printing equipment, intelligent level is not high; New products, new technologies and new services cannot fully meet the needs of society; Integrated development needs to be further expanded, and a new engine for industrial development has not yet taken shape.

3. The green development mechanism needs to be improved. Green printing implementation process standards, systems and systems need to be improved, the environmental quality of printing products is unstable, the consciousness and initiative of enterprises to implement green printing needs to be improved, the field of green printing needs to be further expanded, and the coordinated development of the industrial chain needs to be strengthened, especially to speed up source governance.

4. The comprehensive management level is relatively extensive. Most enterprises have extensive management, lack of information management means and lean production, and need to strengthen technical management, supply chain management, cost management, quality management and personnel management. The upstream and downstream of the industrial chain lack coordination, and government departments need to improve the level of information supervision.

5. The quality of employees needs to be improved. Problems such as brain drain and recruitment difficulties are relatively common, especially the shortage of senior skilled workers. In the process of production expansion and integration transformation, enterprises lack professionals in management, technology, finance, trade, and IT. The social recognition and professional honor of the printing industry need to be improved.

(3) The situation facing the printing industry during the "13th Five-Year Plan" period.

The "13th Five-Year Plan" period is a key five years for implementing the Central Government's comprehensive deepening reform deployment, continuously and deeply promoting the quality and efficiency of the printing industry, transforming and upgrading, and moving from a printing power to a printing power. With the difficult recovery of the global economy, developed economies such as Europe and the United States to launch the re-industrialization strategy, a new round of scientific and technological revolution is poised for development, a variety of business models are on the rise, China's economic development mode is accelerating the transformation, the traditional printing industry depends on the survival and development of the economic foundation and objective environment has undergone profound changes, facing new challenges and development opportunities.

Overall, the basic trend of China's printing industry is still good, and it is still in a promising period of important strategic opportunities:

First, the 18th National Congress of the Party proposed the goal of building a well-off society in an all-round way, the printing industry as a processing service industry to improve the quality of goods, and the daily life of the people are closely related, in the building of a well-off society, with the promotion of supply-side structural reform, will face more and more high-end consumer demand, usher in a higher level of development opportunities.

Second, the Fifth Plenary Session of the 18th CPC Central Committee clearly proposed that the cultural industry should become the pillar industry of the national economy, and the printing industry, as the main force of the cultural industry, needs to accelerate the transformation from production to production and service, from a single processing link to the subdivision field and the high-end extension of the value chain, to provide diversified and personalized service guarantee, and achieve sustainable development.

Third, under the new normal, economic structure adjustment and development mode transformation, the eastern, central and western regions coordinated echelon development, generating different levels of market demand, and cultivating different levels of development space for the printing industry.

Fourth, the rift development of digital network technology, the wide application of a new generation of information technology, and the in-depth implementation of "Made in China 2025" have promoted the development of the traditional printing industry to the direction of digitalization and intelligence, and provided technical support for the innovation of new demands, new models and new processes.

The fifth is to deepen opening-up, implement the "Belt and Road" development strategy, close exchanges and cooperation between the four places on both sides of the Strait, promote the deep integration of China's printing industry into the global printing industry chain, value chain, logistics chain, and participate in the allocation of international production factors and resources, which has brought new opportunities for China's printing industry to "go out".

Second, guiding ideology and main objectives

(1) Guiding ideology.

We will promote the "five-in-one" overall plan and the "four-pronged comprehensive" strategy in a coordinated manner, implement the five development concepts of "innovative, coordinated, green, open and inclusive", give full play to the role of the market, strengthen macro-guidance from the government, improve market supervision and management, implement supply-side structural reform, change the mode of development, enhance innovation capacity, and optimize the industrial structure. Increase the supply of quality products and services, promote the printing industry from scale and speed to quality and efficiency, from traditional formats to new formats upgrade, achieve "green, digital, intelligent, integrated" development, comprehensively improve the printing industry service industry, serving the masses of the supply quality and level, toward a printing power. It will provide a strong guarantee for promoting the cultural industry to become a pillar industry of the national economy and building a moderately prosperous society in all respects on schedule.

(2) Main objectives.

During the "13th Five-Year Plan" period, the implementation of the "innovation, coordination, green, open, sharing" five major development concepts, promote China's printing industry to accelerate the "green, digital, intelligent, integrated" development, promote the optimization and upgrading of industrial structure, improve the level of large-scale intensive specialization, to achieve the initial transformation from a printing power to a printing power.

1. The scale continues to expand. During the "13th Five-Year Plan" period, the scale of China's printing industry has basically synchronized with the development of the national economy and achieved continuous expansion. By the end of the 13th Five-Year Plan period, the total output value of the printing industry exceeded 1.4 trillion yuan, ranking among the top in the world, digital printing, packaging printing and new printing and other fields maintained rapid development, and the trade volume of printing external processing increased steadily.

2. Quality enhancement. During the "13th Five-Year Plan" period, the management capacity, product quality and service level of China's printing industry have been further improved, the low-end excess capacity has been preliminarily resolved, the level of technical equipment, product technology, energy conservation and environmental protection and information technology has continued to improve, and the labor productivity of the printing industry has steadily increased.

3. Coordinated regional development. During the "13th Five-Year Plan" period, all regions have coordinated development, and the entire industry has shown strong resilience. The effect of industrial clusters in the Pearl River Delta region has become more prominent, the comparative advantage of the Yangtze River Delta region in high-end processing services to foreign countries has been further strengthened, the coordinated development of the Beijing-Tianjin-Hebei region has accelerated, and the central and western regions have continued to increase the level of capacity transfer.

4. Structural adjustment and optimization. During the "13th Five-Year Plan" period, the radiation leading ability of national printing demonstration enterprises and small and medium-sized characteristic printing enterprises has been further enhanced, and the industrial concentration has continued to increase. By the end of the 13th Five-Year Plan period, the output value of key printing enterprises above designated size will account for more than 60% of the total output value of printing, and a number of large printing enterprise groups with international competitiveness will be cultivated.

5. Shift power gradually. During the "13th Five-Year Plan" period, the green, digital, intelligent and integrated level of the printing industry has been significantly improved, and has become a new growth engine. By the end of the 13th Five-Year Plan period, the output value of green printing accounted for more than 25% of the total output value of printing, the compound annual growth rate of digital printing exceeded 30%, and intelligent printing was gradually promoted to cultivate and build a number of national ji innovation research and development centers.

3. Key tasks

1. Accelerating innovation-driven development and creating new engines for development

Comprehensively enhance the innovation ability of the printing industry and create new impetus for the sustainable development of the industry. Strengthen the scientific and technological research and development and industrial application of printing technology equipment, raw and auxiliary materials and system solutions. Promote green energy saving and environmental protection printing technology, process, equipment and materials. Promote the innovation, application and popularization of digital printing technology in the fields of publishing on demand and printing on demand. Encourage printing technology and the new generation of information technology to accelerate the integration of development. Support the research and development and application of various new materials and technologies such as nano-printing, and promote the development of other printing strategic emerging industries such as printed electronics, 3D printing, and photonic crystal preparation. Accelerate the establishment of an innovation mechanism integrating government, industry, university and research, support the construction of innovation research and development centers across the country, promote the industrial application of scientific and technological innovation achievements, and strive to train printing talents.

(2) Adhere to the path of green development and enhance the effectiveness of green printing.

Continue to vigorously implement green printing and enhance the level of green development of the industry. Improve the implementation mechanism of green printing, actively integrate into the national green product certification work, and develop market-oriented testing and certification. Accelerate the construction of green printing standard system, and promote VOCs(volatile organic compounds) management according to the idea of "source reduction and process control are the focus, taking into account the end management". Implement the "green printing promotion Project", promote enterprises to reduce costs, save energy and reduce emissions, formulate a green raw and auxiliary material product catalog, encourage the use of green materials and processes, and promote the coordinated development of the industrial chain. Promote the docking of upstream links such as printing and publishing, expand the scope and market of green printing products, form a market forcing mechanism, and improve the enthusiasm and initiative of enterprises. Organize the green printing publicity week, widely publicize the green concept, and support the green printing docking exchange activities.

(3) Promote the development of digital networking and improve the level of intelligence.

With the new generation of information technology as the core, accelerate the digital transformation of traditional printing, and promote the information of printing production process and production process automation. Promote MIS(Management information System), ERP(enterprise resource planning) and other information management methods to improve the level of fine management of enterprises. Promote the combination of printing with RF tags and the Internet of Things, take intelligent printing of publications as a breakthrough, cultivate a number of "smart printing factory demonstration projects", and accelerate the construction of smart printing factories. Promote the transformation of publication printing to on-demand printing, personalized printing, and multimedia integration, promote the transformation of packaging printing to creative design, personalized customization, and environmental protection applications, and support the integration and development of printing methods such as offset printing, screen printing, flexo printing and digital technology. Strengthen the integration with the Internet, cloud computing, and big data, and support the cultivation of 3-5 influential Internet printing platforms.

(4) Guide the expansion of the industrial ecosystem and extend the field of cross-border integration.

The implementation of the "Printing cross-border Integration and emerging formats Cultivation project" to promote the integrated development of the printing industry. Raise the proportion of printing technology content and service properties, deepen and information technology, equipment manufacturing and integration of new materials, implement the strategy of product structure upgrade, change from passive process to active service. Encourage the extension of publication printing to on-demand printing, data management, distribution logistics, book design and the provision of comprehensive solutions, and support the development of traditional printing to culture and art, creative design, brand consulting, VR(virtual reality), AR(augmented reality) and other fields. Strengthen the connection between the printing industry and high-end manufacturing, information electronics and other industries, and promote the application of printing technology in wearable devices, flexible displays, photovoltaic products and other fields. Printing enterprises are encouraged to make use of multi-level capital markets to achieve transformation and upgrading and leapfrog development.

(5) Enhance the influence of demonstration features and promote radiation-led development.

Carry out the "classification evaluation and guidance of printing enterprises", and strengthen the identification, assessment and cultivation of national printing demonstration enterprises. Implement the upgrading plan of demonstration enterprises, build a service platform for demonstration enterprises to display and exchange, technological innovation, docking and financing, and actively recommend major projects of demonstration enterprises in scale development, integration and transformation, and "going global" to relevant departments. Demonstration enterprises are encouraged to make use of the capital market, achieve intensive development, and build a number of service brands and leading enterprises with international influence. Implement the "Small and medium-sized characteristic printing enterprise support plan", build an industrial characteristic development support platform, support small and medium-sized characteristic printing enterprises to develop in a specialized, fine, special and new direction, and cultivate new impetus for industrial development. Promote the construction of printing industry base (park), give full play to the scale effect of the base (park), and drive and lead the intensive development of the industry.

(6) Enhance the international competitiveness of the industry and accelerate the pace of going global.

Give full play to the price advantages of China's printing industry over developed countries and comparative advantages in quality over developing countries, and promote the innovative development of printing processing trade. Encourage enterprises to develop products with independent intellectual property rights to improve international competitiveness. Around the national "Belt and Road" strategy,