Packaging trademark design in screen printing

Packaging trademark design in screen printing

Summary of information:

In recent years, with the continuous development of screen printing technology and its application field continues to expand, in the flexographic intaglio as the main printing method of packaging and anti-counterfeiting field, but also gradually opened up the screen printing market. Screen printing with its own unique advantages occupy...

In recent years, with the continuous development of screen printing technology and its application field continues to expand, in the flexographic, lithography, gravure as the main printing methods of packaging and anti-counterfeiting fields, but also gradually opened up the screen printing market. Screen printing with its own unique advantages occupies a large number of packaging printing market, and shows a steady growth trend. And through the combination of printing with other printing methods, screen printing has become the main partner of other printing methods, such as the EM series flexographic printing machine produced by the Swiss Geras Group, which is mainly used for packaging printing, more than 90% of the models are configured with rotary screen printing units. Such printed boxes or trademarks, labels, etc., not only highlight the brand characteristics of the packaged goods, but also enhance the anti-counterfeiting function.

If you print transparent material labels or trademarks, you need to use screen printing to print the background color, and then use offset or flexo printing to print color logos and patterns. This combination printing method makes the printing effect different from the general label, which can improve the grade of the product. From the market development trend, this printing method will be more and more popular.

Screen printing has a good covering effect, not only can be applied to the surface printing of transparent materials, but also can be used to print gold ink. Silver ink and hot stamping, thus expanding the role of screen printing in the field of packaging and decoration printing.

The process of packaging trademark screen printing can be basically divided into four parts: pre-press design, plate production, screen printing and post-press processing. We should pay attention to the operation technology of each process in order to ensure the printing quality.

Packaging is an important means of commodity protection, anti-counterfeiting, storage and transportation, publicity, most of today's goods are packaged and sold, packaging is a visual impression of the goods left by people. When consumers buy packaged goods, they often do not look at the intrinsic quality of the goods, but make choices through the information and appearance provided by the packaging. Since most manufacturers do not have the ability to design packaging and trademarks, designers and business personnel work closely together to actively help customers design packaging rich in new technology and novel, through the creativity and personality of packaging design, show the novelty of the product and high quality, high grade, give full play to the process and technology expertise, to win customers. It is necessary to give full play to the role of design and technology development institutions to achieve the purpose of forming a community of interests with the factory.

At present, many packaging trademark printing manufacturers have their own design and technology development institutions. In the design of packaging trademarks, the designer must be familiar with the plate making and printing process to be familiar with the process technology of post-press processing, to be clear whether the packaging works designed by themselves are in line with the plate making and printing process, and ultimately achieve the purpose of packaging. The design of general packaging trademarks requires simple and concise, suitable for printing. Princess Che only maintains her own design style, without considering the difficulty of post-processing, causing unnecessary economic losses to the enterprise. At the same time, due to the difficulty of processing, product technicians are relatively poor, and it is easy to lose the expected effect of the design. For example, a trademark, the pattern around the finished product size is too close, often due to paper deformation, the precision of the die cutting tool is not enough and other factors cause the die cutting product skew, the error is too large and the product scrap. Therefore, enterprises should constantly summarize the lessons learned on the basis of the need for designers to appropriately change the design to meet the requirements of the post-printing process. For some high-end packaging, or products with special design requirements, it is necessary to organize special personnel to tackle the problem when printing and processing, and use superb technology to achieve the requirements of customers and designers. In addition, designers and technical developers should also be good at making use of the characteristics and strengths of the technical process of the enterprise, actively guide manufacturers, and do everything possible to transplant these new technical content processes to packaging printing through design. In this way, not only can increase the added value of packaging printing, but also can be long and short, in order to give full play to the technical advantages of the process and attract more printing business.

The printing process of packaging trademarks is the technical organization of the design of the original manuscript through technical means such as plate making, printing and post-processing to achieve a large number of copies of production. Because the printing and use materials of packaging trademarks are completely different from the printing process of general books and periodicals, therefore, in the design of screen printing packaging trademarks, it is necessary to fully consider the characteristics of the use of materials and printing processes of packaging trademarks.

Printing paper

Because the printing of packaging trademarks in different businesses requires different varieties and specifications of paper, it is often necessary to reserve dozens of different varieties and thicknesses of paper. Such as single-side coated paper, single-side offset paper, single-side copper plate cardboard, glue-coated paper, cast coated glass powder cardboard, white plate paper, gold plate paper, aluminum foil, kraft white plate paper, etc., the common thickness is 80g, 90g, 250g, 300g, 350g, 400g, 450g and so on.

In addition, for different businesses, there are different requirements for paper and the use of operating technology, such as bottled wine trademarks, because it is mechanized labeling, fast, about the back of the automatic glue when wet, instantaneous deformation and bending, the bending direction of the paper to match the automatic labeling machine, otherwise it can not be produced on the automatic assembly line. Therefore, in order to meet the needs of different customers, when the paper horizontal and vertical wires are combined and typeset, we must first consider that the trademarks produced by the main product are scrapped because they do not meet the requirements of the customer horizontal and vertical wires.

splice

The distinctive feature of packaging trademark printing and book printing is that one version of a picture is more than one link. As few as two diagrams, more than dozens of diagrams. In the end, it is more appropriate to combine several drawings for printing, which is the design and process to consider the problem. Mainly from the following aspects to consider.

1, the difficulty of post-printing processing. If a manuscript has more processing procedures, it is necessary to carefully consider that the printing page cannot be made large. Otherwise, due to poor temperature and humidity control in the printing workshop, it is easy to cause the paper to inflate, so that the hot aluminum and embossing of the next process are difficult to overprint accurately. As a result, the aluminum should be ironed once, pressing convex, and must be ironed several times. In addition, the combination of more and paper deformation, it will seriously affect the registration, difficult to remedy.

2. Unusual trademarks. The trademark label is generally not large, for the need to die cut the thin paper special-shaped trademark, do not overlink, otherwise it will affect the quality of die cutting because of the accuracy of the die cutting plate production.

3. Print quantity. If the number of prints is not large, do not make too much spelling. Because the layout is too large and the number of printing is small, the cost of imitation is high, and the cost of single standard will inevitably increase.

4, paper opening number. The size of the packaging paper matches the size of the paper, so the printing paper is very standard and there is no waste problem. Packaging trademarks are not, due to the impact of single standard size, it is impossible to accurately spell into octave, quarto, folio printing. Therefore, whether to adopt splicing, horizontal and vertical splicing, set splicing, one knife punching, drawing knife and other splicing methods is the principle of saving printing paper as much as possible. Choosing a good process combination method can directly create profits for enterprises.