What is the effect of aesthetic culture on the aesthetic application of packaging design

What is the effect of aesthetic culture on the aesthetic application of packaging design

Summary of information:

Aesthetic culture is a social emotion culture dominated by the subject's spiritual experience and emotional enjoyment. Generally speaking, aesthetic culture is a higher spiritual and cultural form based on realistic culture, with art and culture system as the core. Along with the overall civilization of society...

Aesthetic culture is a social emotion culture dominated by the subject's spiritual experience and emotional enjoyment. Generally speaking, aesthetic culture is a higher spiritual and cultural form based on realistic culture, with art and culture system as the core. With the continuous progress of the overall civilization of society, the scope of human aesthetic vision and aesthetic activities are constantly expanding and extending. Under the conditions of market economy, people's requirements for the beauty of commodity ontology and commodity packaging on the market push the beauty out of the palace of pure ideology, and more and more penetrate into the daily market exchange activities.

It can be said that today, with the increasing richness of social material wealth and the improvement of people's cultural literacy, people's consumption psychology and demand concepts have undergone profound changes. When buying goods, people not only pay attention to the use value and price of the goods, but also pay attention to the added value of the goods enhanced by the aesthetic value, emotional value, social value and other cultural values of the goods and packaging. This is just as the Japanese management god Matsushita Konosuke said: "In today's society, the era of pure product performance to meet the needs of the functional has long passed, must be in addition to the use, plus beauty, which is a cultural standard of 'beauty', but also the trend of consumption of The Times."

At present, there are numerous examples of unsalable goods due to poor packaging quality or causing huge economic losses in terms of export foreign exchange earnings. On the contrary, there are also cases where a slight improvement in the aesthetic quality of commodity packaging can lead to the sale of unsold goods or an increase in export foreign exchange earnings. Commodity packaging design, from the perspective of composition, can not be separated from the use of contrast, the use of proportion, the use of symmetry, the use of balance, the use of charm, the use of space, the use of harmony and other aspects of the application of formal beauty laws; From the perspective of modeling structure, it is inseparable from the treatment of many aesthetic relations, such as stability and vividness, symmetry and balance, contrast and harmony, proportion and scale, repetition and echo, rhythm and rhythm, simulation and generalization, change and unity. From the psychological feeling of decoration, it is inseparable from the aesthetic performance of various psychological feelings such as the sense of applicability, the sense of characteristics, the sense of quality, the sense of cheapness, the sense of prestige, the sense of novelty, the sense of tenderness, the sense of group attribute... All these show that if the packaging designer has no aesthetic culture, it is difficult to create the perfect aesthetic function and aesthetic value embodied in the product packaging in the design.